Finding the best creators to follow on YouTube can be a daunting task. With more than 2 billion monthly active users, you can imagine that the YouTube content landscape gets a bit crowded with videos of questionable quality. That’s why we’ve put together this list of the top YouTubers by subscriber count. While the content put out by these creators might not be everyone’s cup of tea, if you’re a creator on YouTube looking for inspiration, this is the list for you. After all, these creators have to be doing something right if they’re getting all these subscribers, right?
35 Top YouTubers by Sub Count:
Here are the 35 most subscribed YouTubers on the platform. We haven’t included any automatically generated channels like YouTube Movies or Music.
Subscribers: 162 million
Views: 133.4 billion
T-Series is India’s largest music label and movie studio. They believe in bringing the world closer together through music. T-Series has been a top player in the music industry for more than three decades and has a large catalog of music across languages covering all of India.
Subscribers: 108 million
View: 26.5 billion
PewDiePie, aka Felix Kjellberg, is one of the most popular and controversial YouTube personalities. He started out as a gaming influencer, doing video game walkthroughs and reviews before expanding into satirical commentary and meme roundups.
3. CoComelon – Nursery Rhymes
Subscribers: 98.9 million
Views: 85 billion
CoComelon’s YouTube channel offers entertaining and educational content for children and families geared toward preschool-age children. It includes 3D animation and songs that center the everyday lives of young children. The channel aims to help preschoolers learn letters, numbers, colors, animal sounds, and more while imparting life lessons and giving parents a chance to teach and play with their children. Since educational content is a top type of YouTube content, it’s no surprise that this channel is so popular.
4. SET India
Subscribers: 89 million
Views: 72.4 billion
SET India is a 24-hour Hindi channel from Sony that offers up family entertainment, responding to the needs of its viewers and including genres from thrillers to comedies to game shows. On the YouTube channel, they offer full-length versions of the shows that appear on the television channel.
5. 5-Minute Crafts
Subscribers: 69.7 million
Views: 19 billion
5-Minute Crafts offers fun DIY projects and crafts including DIY shirt designs, kitchen gadget hacks, pranks, upcycling, and more.
6. Kids Diana Show
Subscribers: 69.8 million
Views: 45.6 billion
Kids Diana Show is the YouTube channel to go to for toys unboxing, vlogs, challenges, surprises, games, toys, and more. There’s a particular focus on Masha and the Bear, Peppa Pig, Hello Kitty, Shopkins, dolls, princesses, and Orbiz balls.
Subscribers: 69.7 million
Views: 51.9 billion
WWE on YouTube is the place to go for WWE original shows and exclusives. You can catch videos from all the top WWE superstars, original shows like Top 10, List This, WWE’s The Bump, as well as backstage fallout from Raw SmackDown, and NXT.
8. Zee Music Company
Subscribers: 65.2 million
Views: 31.8 billion
Zee Music Company is one of India’s leading television media and entertainment companies. It’s one of the largest aggregators of Hindi programming in the world, including more than 222,000 hours of television content. Their YouTube channel includes songs and music videos as well as full albums.
9. Like Nastya
Subscribers: 64.7 million
Views: 47.3 billion
Anastasia Radzinskaya is a Russian-American YouTuber. The channel started out as a toy unboxing channel but later turned into a channel showcasing the family’s visits to amusement parks in different countries. In 2019 Anastasia was one of the world’s fastest-growing creators (Forbes), becoming the third highest-paid YouTuber in the world.
10. Canal KondZilla
Subscribers: 61.7 million
Views: 32.9 billion
Canal KondZilla, aka Konrad Duntas, is a Brazilian music video producer, director, and screenwriter. He’s the founder of a music video production company as well as a record label. Duntas uploads his produced music videos to this YouTube channel.
11. Justin Bieber
Subscribers: 59.1 million
Views: 23 billion
Is there anybody who hasn’t heard of Justin Bieber? On this YouTube channel, you’ll find the latest music video releases from Bieber as well as outtakes and videos of Bieber’s appearances in the media. YouTube is where it all started for Justin Bieber and he’s still there.
12. Vlad and Niki
Subscribers: 58.7 million
Views: 38.4 billion
Vlad & Niki is a preschool YouTube channel and the highest-rated kids’ channel on YouTube. It features the adventures of brothers Vlad and Niki using a mix of live-action, animation, and music to create fun and engaging videos for preschool kids.
13. Dude Perfect
Subscribers: 54.3 million
Views: 12 billion
Dude Perfect is an American sports and comedy group headquartered in Frisco and includes twins Cory and Coby Cotton, Cody Jones, Garrett Hilbert, and Ty Toney. They were all former college roommates at Texas A&M University. The content posted consists of trick shots, stunts, and battles in which individual members of the group compete against one another.
Subscribers: 53.7 million
Views: 14.2 billion
BLACKPINK is a South Korean girl group formed by YG Entertainment. It consists of members Jisoo, Jennie, Rosé, and Lisa. They’ve had tons of success on YouTube and regularly share music videos, interviews, outtakes, and more on their YouTube channel.
15. Zee TV
Subscribers: 53.7 million
Views: 55.1 billion
Zee TV is a Hindi language channel owned by the Essel Group in India. Zee TV and its sister channels are operated by Zee Entertainment Enterprises, a subsidiary of the Essel Group. On their YouTube channel, they share snippets and teasers of their shows.
Subscribers: 50.1 million
Views: 10.6 billion
Marshmello, aka Christopher Comstock, is a producer and DJ that has become one of the fastest rising dance producers in history. On his YouTube channel, he shares music videos, collaborations with people like TikTok star Charli D’Amelio, and more.
17. Big Hit Labels
Subscribers: 48.4 million
Views: 13.1 billion
Big Hit Labels is a South Korean entertainment company started in 2005 by Bang Si-hyuk. It manages stars like soloist Lee Hyun as well as the Korean heartthrob groups BTS and TXT. On their YouTube channel, you’ll find music videos from their artists as well as full-length episodes of original programming.
Subscribers: 46.8 million
Views: 45.1 billion
The Movieclips YouTube channel is brought to you by Fandango and is the largest collection of licensed movie clips on the web. The point of Movieclips seems to be pure entertainment. It includes the best moments, scenes, and famous lines from thousands of popular and classic films.
Subscribers: 46.7 million
Views: 7.9 billion
MrBeast, aka Jimmy Donaldson, began posting videos to YouTube in 2011 at age 13 but he didn’t go truly viral until 2017 when he posted his “counting to 100,000” video that garnered tens of thousands of views in just a few days. Now, the content on the MrBeast YouTube channel mostly involves him donating large sums of money to various people and organizations as well as other fundraising efforts.
20. Ed Sheeran
Subscribers: 46.1 million
Views: 22 billion
Ed Sheeran, who we’re pretty sure is the world’s favorite boyfriend, hits our list of the top Youtubers by subscriber count at number 20. His YouTube channel features tons of his music videos as well as interviews, fundraisers, official lyric videos, and more.
Subscribers: 45.3 million
Views: 18 billion
Eminem, aka Marshall Mathers or Slim Shady, is an American rapper, record producer, songwriter, and actor. He’s one of the best-selling artists in the world and is the best-selling artist of the 2000s. His YouTube channel includes his music, music videos, movie trailers featuring his music, and behind-the-scenes videos.
22. Ariana Grande
Subscribers: 45 million
Views: 17.2 billion
Ariana Grande is an American singer and actress. After gaining fame in her role as Cat Valentine on Nickelodeon’s Victorious and Sam & Cat series, Grande was discovered and signed by Republic Records in 2011 after being discovered singing covers of songs on, you guessed it, YouTube. Her YouTube channel includes music videos, commercials she’s in, behind-the-scenes, and clips from live performances.
23. Goldmines Telefilms
Subscribers: 44.8 million
Views: 10.9 billion
Goldmines Telefilms is an Indian film company that dubs English and Telugu Bollywood movies into Hindi for Indians who can’t watch those movies as well as making films and television shows of their own. Their YouTube channel includes full-length movies, television shows, and music videos.
24. Shemaroo Filmi Gaane
Subscribers: 44.6 million
Views: 21.2 billion
Shemaroo Entertainment is an Indian content creator, aggregator, and distributor in the media and entertainment industry. The YouTube channel includes music videos, films, clips, and more.
Subscribers: 43.7 million
Views: 16.9 billion
Badabun is a Mexican YouTube channel maintained by the Badabun Network. Despite its success, Badabun isn’t exactly a well-loved channel thanks to its Exponiendo Infieles (“Exposing Infidels”) series in which the host Lizbeth Rodríguez interviews couples to “check their faithfulness.”
26. Aaj Tak
Subscribers: 43.1 million
Views: 13.8 billion
Aaj Tak is India’s leading Hindi news channel. They cover the latest news in politics, entertainment, Bollywood, business, and sports. You can watch Aaj Tak live on YouTube as well as catch recordings of past breaking news.
27. ChuChu TV Nursery Rhymes & Kids Songs
Subscribers: 42.5 million
Views: 24.4 billion
ChuChu TV uses upbeat nursery rhymes and educational songs with bright, colorful animations to engage children. Baby Taku, ChuChu, and friends sing and dance to popular nursery rhymes as well as teach colors, shapes, numbers, and other preschool-appropriate content.
Subscribers: 42.3 million
Views: 12 billion
JuegaGerman, aka Germán Garmendia, is a Chilean YouTuber, comedian, entertainer, and blogger. He has produced a variety of songs with his band, Ancud, and has released a book titled #ChupaElPerro. His YouTube channel includes gaming videos, reaction videos, original comedy, and more.
Subscribers: 41.9 million
Views: 4.4 billion
HolaSoyGerman is another YouTube channel created by Germán Garmendia. On this channel, Garmendia uploads funny videos about various real-life and fictional topics.
Subscribers: 41.4 million
Views: 3.6 billion
Whindersson Batista is a Brazilian YouTuber best known for his musical parodies (sometimes including guest stars), music, comedy vlogs, and movie reviews.
31. Pinkfong! Kids’ Songs & Stories
Subscribers: 41.3 million
Views: 19.2 billion
Pinkfong uses fun educational videos to engage preschool children. The channel includes hundreds of songs and stories for kids along with phonics songs, number songs, nursery rhymes, bedtime lullabies, fairy tales, classics, and more.
Subscribers: 41.2 million
Views: 7.3 billion
BTS, aka Bangtan Boys, is a South Korean boy band formed in Seoul in 2013 with seven members: Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook. The group writes and produces much of their own work. Their YouTube channel includes music videos, recordings from live performances, stage cams, and more.
33. Sony SAB
Subscribers: 41.1 million
Views: 41.3 billion
Sony SAB is a Hindi language channel including comedy, drama, romance, silent comedy, supernatural, science fiction, and stand-up comedy videos.
34. Felipe Neto
Subscribers: 40.6 million
Views: 11.4 billion
Felipe Neto is a Brazilian manager, vlogger, gamer, actor, comedian, and writer from Rio de Janeiro. He is the founder of Paramaker, a YouTube business network dedicated to Brazil’s online video market. On this channel, you’ll find reactions, gaming, and comedy content.
35. Taylor Swift
Subscribers: 40.4 million
Views: 20.7 billion
America’s sweetheart, Taylor Swift, is a pop music icon. Her YouTube channel includes music videos, recordings of her live performances and appearances, lyric videos, behind-the-scenes, and more.
What Makes a Great YouTube Channel?
So, if you’re not Taylor Swift, Ed Sheeran, or an Indian network, you might be wondering how you can create a successful YouTube channel. It’s true that many of the most popular YouTube channels are the official YouTube channels of people who are already celebrities, but as you can tell from our list of the top YouTubers by subscriber count, that’s not always the case.
Sometimes, you get lucky with a viral video. Sometimes (most times, really), you have to work at it.
Beyond creating your channel and uploading content, there are three key things you can do to create an awesome YouTube channel that gets tons of followers.
Start by developing a better understanding of who you’re targeting. Look to other platforms for more information. You’ll be able to find tons of information from your website analytics. After that, take a look at your accounts on other social media platforms to learn about what brings your followers to those platforms.
It’s important to remember that YouTube is the second largest search engine in the world. Optimize your content using keywords, tags, YouTube video descriptions, and compelling video titles. You’ll also want to create an eye-catching video thumbnail to get your content noticed. There are several YouTube SEO tools you can use to help you find topic ideas as well as keywords to target.
After you’ve researched, created, and optimized your content, the real fun begins! You’ll want to analyze the performance of your YouTube content to find out what’s working and what isn’t. This will give you even better insights into what your YouTube followers are expecting from your channel so you can give it to them.
Once you’re done creating your YouTube channel, don’t forget to create merch! These influencer merch companies make it easy.